CONTENT
Design / Strategy / Writing
Hello! I’m Rachel.
I’m a content designer, strategist, and writer. That means I use words to solve problems, engage users, improve team processes, and sometimes just for fun.
Somehow, I’ve been in the content biz for a decade now. Getting paid to think about words has always been my dream ever since I got my first journal at age 6. Ever since then, I’ve been spending most of my time looking for the right words.
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Experience design
Brand visual identity, design systems, documentation, journey maps, pattern and component libraries, prototyping, user flows, wireframing, workshop facilitation -
Content strategy
Brand messaging, campaign strategy, content audits, content hierarchies, content modeling, conversation design, product and feature naming strategy, prototyping, risk assessment, stakeholder interviews, stakeholder management, taxonomy, user journey maps, wireframingStyle guides
Accessibility standards, component guidance, do’s and don’ts, grammar and mechanics, inclusive language standards, information architecture (IA) guidance, terminology, voice and tone guidelines -
UX Writing
Account login and troubleshooting, buttons and CTAs, chatbot scripts, error messages, dashboards, forms, legal disclaimers, microcopy, navigation and menus, notifications, onboarding processes, payment flows, privacy policies, purchase flows, terms of service, upgrade and upsell moments, user feedback promptsCopywriting
Ad copy, campaign taglines and messaging, direct mail, display ads, homepage and product detail pages, landing pages, newsletters, onboarding emails, press releases, print ads, promotional emails, SEO meta descriptions, social media, transactional emails, video scriptsEditorial
Bio pages, blogs, feature articles, in-depth reporting, ghostwriting, interviews, personal essays, product reviews, Q&A pieces, scriptwriting, speechwriting, sponsored content, trend analyses -
User research
A/B testing, card sorting, content audits, focus groups, experience maps, Google analytics, heuristic evaluation, persona development, surveys, tree testing, usability testing, user interviewsMarket research
Customer demographics, competitive analyses, industry benchmarks, market trends, segmentation, SEO audits, social listening -
Airtable, Asana, Canva, Contentful, Excel, Figma, Google Analytics, Google Workspace, Grammarly, Hootsuite, Mailchimp, Microsoft Teams, Miro, Notion, OpenAI GPT, QuickBooks, Sketch, Slack, Tableau, Trello, UserTesting, WordPress, Zoom